Work for
Since April 2025, I’ve been working closely with one of Malta’s largest influencers and her team on her brand, Stellari by Stella Cini, starting with social media management and content creation focused on Instagram growth, and later expanding into TikTok and wider marketing strategy. In just under 12 months, this work has driven 40% growth in the brand’s following, with multiple posts reaching over 1M impressions and thousands of engagements. This growth has also translated beyond social, supporting the brand’s first six-figure revenue year.
Social Media Management
🗓️ Multiplatform media plan preparation & daily posting
✍️ Creative copy for captions & content
🎤 Brand voice adherence & development
💬 Audience engagement through comments and DMs
Content Creation
& Creative Direction
🎨 Graphic design for static posts & stories
🎥 Vertical video editing for short form content
🧠 Conceptualising and scripting material for direct-to-social footage and photography
Paid Media
& Digital Advertising
📢 Meta Ad campaign setup, targeting, & budget distribution
📈 Performance tracking, optimisation, and reporting
Marketing Strategy
🔎 Competitor analysis & brand positioning through content & online presence
📌 Campaign social media rollout planning and execution, occasional broader campaign support
🌐 PR List outreach and content management